Jay-Z is in a confessional professing his opinions about the state of Hip Hop, giving feedback to his haters and really letting us know that something happened in his marriage. At about the 5 minute 31 second mark is where the actual track for “Family Feud” comes in. This moment is where we realize that America’s foremother is Blue Ivy. We see Jay-Z walking down the aisle of a Cathedral with daughter Blue Ivy in hand, who is wearing an outfit similar to Blue Ivy’s. “Nobody wins when the family feuds.”Īll of the scenes come together to set up the year 2018, where it all started. She delivers a touching statement to the women about how “America is a family and the whole family should be free.” She then reflects on something that her father used to tell her. This roundtable of women is lead by ‘This Is Us’ actress Susan Kelechi Watson, who Omari refers to as “America’s founding mother”.
We are then transitioned into the year 2050 where we see a roundtable of women discussing the topic of the 2nd amendment. We see his family banning together, protecting the law and fighting war for justice and freedom in 21 He proceeds to explain to Jessica that his family is not defined by their bad times, but by their commitment to what is for the good. Omari answers Jessica, in what turns into a retrace of his family’s history spanning back over 400 years. They are being interviewed by actress Jessica Chastain who questions them about the deaths in the family and how it has publicly tarnished the family legacy. The second scene of the video switches to Omari Hardwick and Irene Bedard, who are President and Madame President respectively. This scene further sets up the rest of the video and the lyrical message. Clearly, both Michael and Thandie only cared about being the head of the family on the throne and not each other. This scene lacked all emotions that would usually be associated with someone whose sibling is being murdered in front of them. Thandie seemingly satisfied with her brother’s death proceeds to kiss her lover then stab him saying that “it’s my throne”. A fight ensues between the two with Trevante killing Michael. This prompts, her lover, Trevante to jump in. Michael further scolds his sister for not being the right fit to carry the family legacy and then physically assaults her. He then walks into a room where his assumed sister, actress Thandie Newton, is sleeping in bed with her lover Moonlight star Trevante Rhodes. Michael is heard yelling about family, respect and honor. In the initial scene, we hear the voice of and later see the familiar face of actor Michael B. The video then transitions to the year 2444 in a setting that is reminiscent of classic European style architecture. “The wretched of the Earth do not decide to become extinct, they resolve, on the contrary, to multiply: life is their weapon against life, life is all they have.” The music video opens up with a quote by novelist and political activist James Baldwin. The 7 minute and 56 second video, directed by award-winning director Ava Duvernay, is a futuristic retrace of presumably Jay-Z’s descendants.
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